100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

Our podcast is created as an audio useful resource. Transcripts are produced applying speech recognition software package and human modifying and might contain errors. Before republishing quotes, we check with that you reference the audio.

Ryan Embree:
Welcome to the Suite Spot where by hoteliers check out in and we examine out what’s trending in hotel marketing and advertising. I’m your host, Ryan Embree. Hi all people. And welcome to the 100th episode of the Suite Location. Thank you all for signing up for me. This is your host for the hundredth time, Ryan Embree I’m just so pleased that we last but not least built it to this episode. This is a pretty humbling experience. You know, we started this podcast, this digital advertising podcast back in 2018. It’s just so a lot help from Journey Media Team and, my teammates in excess of the a long time. I don’t forget the first episode when we were being making an attempt to come to a decision on the name. We had, a pair distinct names. We landed on the Suite Spot and below we are at episode 100 4 a long time later on, just some fast information right before we get started out. And we certainly are gonna share some content material right now, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, again in 2021 and Stitcher as well, we’ve acquired more than 50,000 plays and 600 followers from people web sites. So again, just so humbled and thankful for all of our listeners out there, where ever you are listening from. So today with episode 100, such a celebratory milestone, I figured what we do now is maybe really depend down some of my most loved and truly the most performed and preferred tracks that we have had over these past a hundred episodes. We coated a great deal of matters when it will come to lodge electronic marketing. And it’s amusing to hear again to some of the 1st couple episodes. The topic make any difference in which we communicate about on the Suite Location is engineering is social media is popularity administration for, for inns, and this technology progressed so swiftly. So attention-grabbing to go back to individuals initially couple episodes, to see what we ended up chatting about and, and how that definitely bridges to today and see how substantially issues transform. So let us commence the countdown, the number just one. So we’re not gonna work backwards. We’re gonna start out at quantity 1 and get the job done our way down. Range a person, essentially episode 84, how to market place your hotel’s breakfast solutions. And we did not foresee for this episode to be so common, but it will make feeling, appropriate? One particular of the points I know I’ve talked about on this podcast, just one of the factors that definitely modified the most all through these, these final couple several years with the pandemic is how a lodge serves breakfast to his attendees. It’s a staple. It is some thing that we’re all used to as vacationers coming to the house, viewing that breakfast buffet, observing that waffle maker, occasionally that sizzling breakfast, that continental breakfast and how that’s seriously improved, right? And clearly it started with the pandemic of a health and security issue of seeking to minimize shut get in touch with concerning your visitors and your staff. But then it is variety of also in 2021, 2022 has develop into a staffing difficulty, appropriate? A good deal of hotels however are struggling with this, and they’re not ready to team their breakfast region. They are not equipped to maintain up with the visitors that are coming in and out cleansing right after them creating confident that the meals is being refreshed. So, you know, this episode, we took a deep dive into stating not only how to market your breakfast options, but how to established the suitable expectations of what your breakfast offerings are at the moment, simply because there is just these a big spectrum there of wherever motels are at. And some of that also relies upon on exactly where you are found in the country, ideal? We saw some sections of the nation, that have been a ton slower acquiring again to estimate unquote typical and had limitations at their resorts. So it was tougher for them to get again to that breakfast that guest have arrive to really like. So if a traveler was traveling from 1 area of the country to yet another position, and they ended up expecting this mainly because all the resorts in their area were back again to regular that could direct to problems. So this was a terrific episode, tremendous, super well-liked, once again, type of a surprise, but you know, when you really sat down and consider about it, seriously not that astonishing due to the fact of the record of the past couple a long time, number two was episode 94 and this, it actually speaks to what I talked about at the starting of this episode, right? The evolution of things like social media technological innovation, and how a lot that improvements just months or, or decades in excess of decades, this episode was all about Instagram reels for resorts, appropriate? So we pride ourselves at Vacation Media Group at becoming at the forefront of lodge, digital advertising and marketing. We are the gurus. And a single of the things we glimpse for is new styles, developments, and features, primarily when it arrives to social media platforms, cuz that is what we do for motels. We husband or wife with them. We aid generate custom material for hotels on spots like Twitter, Fb, LinkedIn and Instagram, right? We know how common Instagram is, especially with the younger tourists, millennials and gen Z. And one particular of the items that Instagram had just lately released was Instagram reels. And this was a aspect that was seriously pointed at TikTok, correct? And they were being attempting to perhaps steal some of that market share. These had been these kind of 30 to next clips that customers could share on Instagram variety of like Tik Toks in purchase to either endorse factors on assets, encourage features, breakfast solutions like we just talked about. So this was a new attribute that was not long ago released from Instagram. And this episode was certainly excellent. We introduced a person from our social product staff on as a visitor speaker to form of walk us through how to use and what some very best practices are for Instagram reels. Selection a few was episode 80, how to market place your hotel’s new renovations. Proper? So 1 of the matters that we really focused on throughout the pandemic for motels was obviously how to get much more occupancy in a time the place travel just was not occurring, appropriate? Other than out of requirement. But some accommodations decided to go a entirely various route and shut down fully to genuinely do some new renovations, ideal? To renovate that foyer or fully redo their rooms or amenities. And when we obtained out of the pandemic, they, we experienced these virtually model new hotels, renovated accommodations that we were on the lookout on how to promote and marketplace. So we shared some really good techniques, tips and most effective procedures on how you can share on social media, develop some exhilaration, talk to that and your assessment responses, your standing management, due to the fact you are only new for so prolonged. I keep in mind that was one particular of the critical phrases that we had been speaking about. New is new for just a brief sum of time. So you want to acquire advantage of it when you can. There is really new renovations is some of the very best times to get these five star assessments and genuinely set your best foot ahead out there with these kinds of a large, big money financial commitment. We know, come about with renovation. Number four of our most popular episodes ever on the Suite Spot. This was episode 86 planning your hotel’s 2022 social media calendar part 1. So this was these a large episode that we in fact experienced to do two components of it. And this is truthfully just one of my favored episodes. We had Aislynn Roberts on and she’s 1 of our team customers from shopper accomplishment. And she speaks to inns on a everyday basis attempting to discover inspiration for them to discover posts about events, local tales, amenities, capture bookings through social media. So what we determined to do was choose a calendar, the 2022 calendar. And we went by each individual single season and started out to fill out that calendar, give tips for the summer time, the spring, the winter and the fall to aid hoteliers fill that calendar out with just fascinating material. And yet again, this was just one of my preferred episodes, genuinely just having artistic and, and sharing with resorts. Some seriously, seriously distinctive methods to, to spur engagement on their social channels. Number five was episode 83 state-of-the-art sentiment assessment and reporting. Now this was with Jason Lee, our chief technological innovation officer, almost certainly one particular of the most recognizable voices on this podcast. He’s been with me innumerable instances. And the explanation is, is mainly because exactly what this episode was all about. A new rollouts for Travel Media Team, electronic methods for lodges. So Jason and his solution and development group have been hard at operate. Ended up basically diving deeper into insights and details from visitor comments. And this episode is all about that. Conversing about how we get that knowledge from guest opinions and how we present that knowledge back again to the hotelier to make smarter operational and funds final decision. So this was a genuinely excellent episode performing a hundred podcast episode could not have been finished without having the assist of my advertising and marketing group and the support of Vacation Media Team and listeners like you. So I want to thank you, but we’ve also had some guests outdoors of the Vacation Media Group corporation, be a part of us, some genuinely significant names in the business. I keep in mind we experienced a few episodes of Yan Phitom from STR in the course of the throes of the pandemic the place we talked to him about, you know, what was on the horizon. What was the STR details declaring to us which could provide clues? Since we experienced never ever been as a result of a thing like that in the marketplace we have been by way of recessions in advance of, but absolutely nothing, very little like we observed the earlier few many years, oh, we had hospitality influencer. Rupesh Patel on to converse about status management and how significant that is for his motels and, and what he’s doing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some significant players from resort management groups just sign up for us and, and give tips and methods on electronic advertising and marketing. And I’m so thankful we have so lots of far more visitors not able to get to right now, but grateful for. So if you haven’t checked out some of individuals episodes, make sure you do bring about they’re very, really insightful. And by means of undertaking this a hundred episodes well worth, we’ve also have some genuinely unique once-a-year episodes that we do each and every one yr that I have truly appear to really like and are some of my favorites. A person of them is with our VP of product and progress, Patrick O’Brien. He will come on just about every year and we seem at the best 5 sentiment tags for motels across the country. You know, we have talked about cleanliness, which was a substantial tag and topic during the pandemic, obviously, and Patrick not only shares this facts with us, but he also shares strategies that you can reply to opinions as effectively as leverage this info for your social media promoting and sites. Another annual episodes we do with is with our president Dana Sanger. We do a calendar year in critique at the end of each individual 12 months, just speaking about the awesome achievements that the Travel Media Group workforce have accomplished and, and milestones and goals that they’ve strike as nicely as the worth that we’re able to present for our resort companions. We’ve been in hospitality, as I’ve described just before for over 40 many years and, and have hotels that we work with across the nation. So this is a seriously amazing episode to type of replicate on all the matters that we’ve performed to help more people partnerships and provide on new and current associations in the market. And then very last yr in 2021, we experienced just one of, I would say the coolest series. And this was being able to listen to you, our viewers, the listeners, the hotel listeners out there, and what they were being capable to do is share their stories of what we identified as hospitality heroes. So we had a, a selection of episodes that we did in this series just to acknowledge some of those people hoteliers that went over and beyond through what another person argued the hardest time for our marketplace. And there were just some wonderful, incredible stories. And it was just such an honor to share those above a channel on a forum like this. And with that, I am quite psyched to announce that we are performing a next collection, which is going to be named Hospitality Trailblazers, in which we are gonna just take some of the greatest and loudest voices in the hotel industry. And we’re gonna invite them on the Suite Spot. We’re gonna chat and we’re gonna choose their mind, request them what they think about what is what is on the horizon. What they imagine are some strategies and methods. When it will come to digital promoting for their administration group, we are gonna have some really, seriously wonderful attendees and I am super stoked about it. So you are listening to about it right here. 1st far more information to arrive about Hospitality Trailblazers. This is our next sequence that we’ve accomplished to kind of truly amplify the voices of our industry. Since once again, we, we, we’re this sort of a tight knit group, but once more, as we wrap up now, I just wanna thank anyone. My Journey Media Group crew, my marketing crew for all the really hard operate that they’ve place into this, a hundred episodes is no easy feat. I wanna thank you. The lodge listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a overview. We’d love to hear your remarks and responses about what we’re executing, ideas about what you’d like to listen to for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will communicate to you subsequent time on the Suite Spot. To be part of our loyalty application, be sure to subscribe and give us a 5 star looking through on iTunes. Suite Spot is manufactured by Vacation Media Team. Our editor is Brandon Bell with go over artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your remain.