Online champion, ATTIA, emerges to revive travel and spur recovery

On the web champion, ATTIA, emerges to revive journey and spur restoration
by Yeoh Siew Hoon,
in Distribution,

Shaped in 2019 to tackle restrictions all-around short-phrase rentals and electronic marketing, the physique has discovered new function with Covid-19 as it seeks to lobby governments in APAC to establish prevalent protocol for safe and sound journey these kinds of as a two-swap procedure for opening of journey corridors and protection and hygiene benchmarks in locations and inns. Yeoh Siew Hoon speaks to ATTIA chair Ang Choo Pin, a profession diplomat who joined journey to “change the way governments glance at tourism”. With ATTIA, he confident has a big job on his arms – to come across wider acceptance by a fragmented industry and to be viewed outside of a “big boy” lobby.

Ang Choo Pin: “There is an amplified will need for platforms to appear jointly for journey restoration. Our function is to glance at how to deal with the disaster and how to recuperate.”

You know an industry has appear of age when it demands an
association to champion its passions, or most likely it usually takes a disaster these kinds of as
Covid-19 to speed up its development and kickstart it into motion. Or most likely
it felt its passions were too specific and unique that they couldn’t be looked
right after very well sufficient by other journey associations.

What ever the rationale, say hello there to the newly-shaped Asia Journey Technologies Industry Affiliation (ATTIA), spearheaded by the big four on-line journey brand names, Expedia Team,, Agoda and Airbnb, to champion the passions of their sector which is envisioned to account for more than fifty percent of all journey bookings by 2022 (Phocuswright APAC Full and On the web Journey Markets Report), and that’s prior to Covid-19 struck.

Certainly, from staying an outlier section circa 1996 when the likes of
Expedia and were discovered, the section is now large sufficient to command
its have association to fight its battles. And let’s experience it – the mass migration
of shoppers on-line and the amplified familiarity with e-commerce equipment throughout
generations will with out doubt speed up the change to on-line in the location.

Post-Covid, the on-line journey space will no doubt prosper once again but
prior to that happens, journey demands to recuperate and that is what ATTIA would like to
support and facilitate.

In accordance to ATTIA chair Ang Choo Pin, the association was
really shaped in 2019 and the four events experienced been operating guiding the scenes
to suggest governments on restrictions all-around short-phrase rentals as very well as to
keep the electronic marketing agenda prime of mind among tourism authorities.

But together arrived Covid-19 which gave it the impetus to launch. “There is an amplified will need for platforms to appear jointly for journey restoration. Our function is to glance at how to deal with the disaster and how to recuperate,” explained Ang, who is also senior director,