COVID-19 has improved daily life as we know it — and as we do almost everything we can to continue to keep every single other safe, our routines have essentially shifted. At Google, we’ve witnessed enterprises about the globe, together with our very own, adapt to these new realities. The timeline of economic recovery continues to be fluid, but there are points you can do today to act with additional certainty.
The intention of this guide is to enable you prioritize what to do following and get action. That incorporates methods to employ the hottest shopper and business insights, how to evaluate the situation going through your business, and following ways to change your electronic marketing strategies to satisfy shopper demands.
The character of this crisis involves us to go past business as typical. For marketers, it can be a probability to attempt new strategies, think outdoors of the box, and reinvent the way we link with audiences. And when we get by means of this, the ground breaking and compassionate ways we set in put have the prospective to deliver us closer with our prospects and communities.