AirAsia ramps up its superapp strategy with launch of e-hailing service in Malaysia

Near on the heels of buying Malaysian on the web food stuff shipping and delivery platform Delivereat to increase its shipping business in ASEAN, AirAsia Group is driving into the ride-hailing scene with the launch of airasia trip today (August 24).

The prepare to launch a journey-hailing business was mooted by its chief executive officer Tony Fernandes in March, who hailed this prepare getting to be fact as an “incredible and incredibly interesting journey”.

Obtainable initially in the Klang Valley, airasia trip pitches by itself from proven ride-hailing providers, in particular with the present leader Get, with the guarantee to offer travellers greater usefulness, a lot more aggressive price ranges and better money opportunity for drivers, in addition to a safe encounter with a 100% fully-vaccinated driver fleet. (Klang Valley is an urban conglomeration centred in Kuala Lumpur and features its adjoining cities and towns in the condition of Selangor).

On what sets airasia journey aside from its competitors in the market Lim Chiew Shan, who is heading the new entity as its CEO, said it “would be the exclusive insights and information that we have due to our place as a Tremendous Application that owns an airline, and have sturdy vertical goods on e-commerce, fintech, logistics and now e-hailing.”

These would permit airasia experience to leverage on AirAsia Group’s “vast details and algorithm to offer a seamless and linked journey experience for its passengers, the place they will be in a position to complete booking for both equally their flights and pre-ebook their ride to the airport,” he included.

Lim Chiew Shan (8th from left) and Captain Ling Liong Tien AirAsia Group chief safety officer and head of airasia experience ((9th from still left) with the riders. (Graphic credit: airasia ride)

The provider currently has about 1,500 registered motorists, with 5,000 additional to come onboard in the subsequent six months as its expands country-aspect.

Fares on airasia experience are established at an ordinary of RM1 (US$.24)
per kilometre, excluding toll prices.

Travellers can pick their most popular auto variety, from spending plan to top quality. They can log in the driver’s particulars and use the identical individual for , subsequent rides by logging. Each these options are now present in some of the ride-hailing services in Malaysia. Nonetheless, the corporation said it has a special feature that will allow travellers to e book an ‘Allstar Ride’ and be chauffeur pushed by AirAsia pilots and cabin crew. 

Passengers will quickly be ready to use their Massive Factors to pay back for their rides, get pleasure from reduced fares in addition to cost-free rides. They can e book rides by clicking on the ‘Ride’ icon on the airasia Super App, or viewing

Amanda Woo, CEO of airasia Super Application said airasia trip is
section of its steady digital transformation journey to develop into “ASEAN’s major
tremendous application by way of regional enlargement into Thailand and potentially Indonesia
very quickly.”

She extra there is also the opportunity for airasia trip to integrate with its logistic arm Teleport to complement the logistics and supply companies, tapping into the exact same pool of motorists. “Another remarkable products innovation in the pipeline is partnership with electrical motor vehicles, to spearhead the travel for sustainability in mobility for ASEAN.”

There are plans to roll out airasia experience to other countries in the location such as Singapore, Indonesia, Thailand and  the Philippines.

AirAsia Group has been aggressively growing its superapp footprint in ASEAN in its ambition to come to be the region’s “challenger superapp”. It started out its the food stuff delivery company, airasia foodstuff, in November – functioning in Malaysia and Singapore and not too long ago launched in Thailand. In July, it acquired Indonesian unicorn Gojek’s Thai operations in an all-share deal.