The Bermuda Tourism Authority has declared the appointment of Bermudian Charles H. Jeffers II to the post of chief executive officer. Jeffers, a 26-year veteran of the spot marketing sector, was employed by a world search to fill the leadership role left vacant pursuing Kevin Dallas’ departure in February 2020.
Jeffers joins the Bermuda Tourism Authority (BTA), ending his tenure as main working officer at Take a look at Baltimore, the official vacation spot management business (DMO) for Baltimore, Maryland. He was responsible for day-to-day functions, together with HR, finance, IT, exploration, membership, and the Visitor Centre at the tourism body, which in 2019, welcomed 27 million readers, producing $6 billion in financial effect.
Philip Barnett, chairman of the BTA Board HR subcommittee reported, “While international tourism grapples with the fallout of the ongoing pandemic, it is very important that tourism’s leadership is in able palms as we work to get to the other facet of the disaster. So, immediately after an exhaustive recruitment training, by way of specialist international tourism recruitment firm SearchWide World-wide, we are delighted to welcome a dwelling-developed expert with above 26 years of superior-degree tourism practical experience to this important purpose.”
Prior to his function at Stop by Baltimore, Jeffers served as COO for Places Intercontinental, a world trade association for vacation spot businesses like BTA, supporting associates from 600 destinations in 13 countries. He also served in progressive roles inside the Atlanta Convention & Site visitors Bureau.
Jeffers has an undergraduate degree from American Worldwide College, a master’s degree from Ga Point out University and has obtained the CDME (Qualified Designation Management Government) designation.
Jeffers assumed the government write-up on April 1, 2021.
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