Bartlomiej Mart, general manager at Ascott Rafal Olaya Riyadh tells Breaking Travel Information how he has reshaped functions in response to the Covid-19 pandemic.
Breaking Vacation Information: What operational adjustments have you applied at Ascott in order to continue working as a result of the pandemic?
Bartlomiej Mart: As section of the prestigious Ascott portfolio, we at Ascott Rafal Olaya Riyadh were being section of the implementation of a brief, efficient, and helpful counter strategy, giving us a head-start out in the market.
From the quite early levels, the safety and safety of our friends and personnel grew to become our utmost priority.
Intercontinental and community government wellness and cleanliness protocols were being executed.
Concurrently, the Ascott globally declared various initiatives such as Ascott Cares, contactless check out-in and check out-out, digitalised services, together with lodging initiatives, such as work-from-house areas.
Ascott’s global workforce also successfully released the Ascott Star Benefits App past 12 months, the brand’s loyalty system, marketing safer and smarter techniques for friends to book, redeem and keep related with Ascott anywhere they are.
From the residence level of look at, what was most commendable was the determination and unity of my groups who significantly contributed to the overall achievement of the crisis management.
Today, I can proudly point out that the proactive measures taken then, have laid robust foundations for our continuous balance in the current market as a result of 2020, and is being carried forward in 2021 amid the fundamental pending uncertainties.
BTN: What has been your tactic to tackling the international vacation constraints, in particular the constantly shifting journey corridors?
BM: World-wide vacation limitations are over and above our command.
On the other hand, what we can manage is the ‘immediate strategic response’ to these circumstances.
Our groups have been totally devoted in making certain to generally remain up to date.
In the meanwhile, as a serviced residence even though just about 70 per cent of our guests’ demographic is the extensive keep base, we are now also focusing on domestic tourism.
Our suitable area in the heart of the capital of the Saudi Arabia, and a popularity for providing environment-course hospitality, staycations labored pretty properly for us.
Concurrently, our sturdy revenue groups had been driven to reignite and develop rapport with corporate accounts, establishing attractive offers to raise the footfalls.
Being versatile, supportive, and empathetic with situations these as border closures and flight cancellations even further helped to uplift the self-confidence of our guests.
BTN: Why is collaboration throughout the world travel industry essential to navigating the article-pandemic landscape?
BM: One of the most crucial learnings from the pandemic was the great importance of staff-hard work.
I imagine the silent collaboration within the business is what will assist all of us prosper via it.
We need to turn out to be additional alert, modern, and strategic, simply because travel is inescapable, and so is the desire to discover opportunities.
A single other critical aspect that can’t be negated, is that the shopper drives business.
As hoteliers, we need to have to collectively understand buyer behaviours and intake patterns, which have been altered given that the pandemic.
Tourism is not pushed by a person hotel manufacturer or home by itself it is an accumulation of have confidence in and confidence that is collectively crafted by the industry to reshape the journey sector in a harmless and sustainable fashion.
BTN: What trends in vacation and tourism do you see emerging in the aftermath of the crisis?
BM: As section of the new regular, we have currently witnessed the viral ‘work-from-home’ pattern.
Element of this, was also the increase in need for harmless, extensive, and function savvy houses.
Ascott’s extensive-stay sustainable business model and the implementation of strategic improvements like our world wide digitalisation initiatives presented visitors the great space for get the job done and house.
Our flats attribute separate living and dining areas with absolutely purposeful kitchenettes, when the assets also offers leisure and business amenities for visitors.
From a property viewpoint, we continue our attempts to train our personnel to react to crisis circumstances and undertake new strategies to tactic likely attendees.
Presently, there are several opportunities to just take gain of, which will make it a very attention-grabbing and dynamic environment to be in.
Items are however evolving with the recent development of health and fitness passports in several nations as nicely as expanding community ‘staycation’ demand from customers.
Company personalisation and versatile tactic to cancellation insurance policies also will need attention.
BTN: Have you had any favourable variations in your very own outlook in reaction to the crisis?
BM: As component of a global manufacturer, we are confident to adapt and cope even in the midst of a pandemic.
The Ascott Cares initiative permitted us to stay in verify on our polices, with a established of detailed suggestions and protocols for our team, attendees, and suppliers.
Amongst other major steps to mention, is also the fact that we have been the to start with serviced residence in Riyadh to receive the accredited Bureau Veritas label.
This label is awarded to organizations who have implemented procedures and treatments aligned with neighborhood regulatory specifications, superior cleanliness, wellbeing, and basic safety techniques with guidance mitigation of the distribute of SARS – CoC-2 (the induce of Covid-19).
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Ascott Rafal Olaya Riyadh is viewed as Saudi Arabia’s Leading Serviced Residences by voters at the Globe Travel Awards.
Obtain out additional about the property on the official web page.