[Liza Koshy] Hey y’all, what up? It’s your girl Liza
[Liza Koshy] Koshy you may recognize me from YouTube.
[Liza Koshy] I am a content creator.
[Jen Sey] Hi everyone my name is Jen Sey. I am the
[Jen Sey] Chief Marketing Officer at Levi’s.
[Liza Koshy] I am so excited to speak to a woman who
doesn’t stop herself. I’m ready to start
There’s a way in which we speak today on
our platforms, in person,
online, wherever. It’s so different, it’s
evolved so much from
from the past, but what makes today’s
[Liza Koshy & Jen Sey] than other generations? Well, I think they
[Jen Sey] expect to have a voice. I mean social
media has created this world where not
expect it, but they expect you to pay
attention instantly. We don’t say
this is the one style and one way to
wear Levi’s. People have always
taken a pen to their Levi’s made them
their own. They’ve all
sort of co-created customized Levi’s.
They’ve told stories, but now with social
media, those stories are projected and
amplified. That sort of relationship with
the consumer, now, is much more public
That’s what we’re trying to do and, in
doing so, connect with
younger consumers who expect you to be
truthful and authentic.
Our former CEO Bob Haas, who is a direct
descendant of Levi Strauss himself,
used to say that Levi’s is the youngest
oldest brand in the world.
I try to use the Levi’s platform to
educate people around
issues of you know sustainability, LGBTQ
equality, racial equality, criminal
justice reform, all these things that we
What is it that you hear from from your
about sustainability? What are they saying? How
[Jen Sey & Liza Koshy] engaging in this issue? Piggybacking off
[Liza Koshy] what you just said,
getting more bang for your buck is
exactly what this generation is doing.
And, it’s getting more bang for others
It’s thrifting. Up-cycling is huge.
It’s a story that never ends. You get to
reinvent it and recreate it as many
My jeans are vintage, if you will
consider some such. These are from
So, I am I am minimizing myself
by wearing these over and over again. And,
the blue dye has stayed. I will tell you
I’m the youngest of three kids, so
hand-me-downs was something that I got
all the time. So, I feel like
it’s been in my story to re-wear, re-rock
anything in a brand new way. I think
I think it’s awesome just giving a new
life to, you know, stuff that you
[Liza Koshy & Jen Sey] already