When purchasing goods or service online, you may sometime find websites or merchants offering you a promo code or coupon code for your purchase. This computer-generated code which consists of a unique set of numbers, letters or even a combination of both is given to customers and it guarantees them a discount when they make a purchase and input the code on the checkout page. Promo codes are used in a variety of sectors including transport and tourism. If you purchase tickets online, you might be given travel discount codes which help to lower the cost of your purchase and reduce your travel expenses.
Types of Online Promo Codes
Typically, online promo codes offer users a discount on their purchases. These discounts can come in various forms ranging from fixed discounts where a fixed amount is deducted from your entire purchase cost or percentage amount where a discount of a certain percentage off the entire cost of your purchase is given. Promo codes, especially on purchased goods, can also be in the form of free shipping. Basically, the type of discount your travel discount code gives you when you use it depends entirely on the merchants. There might also be terms and conditions that qualifies you to use a code.
There are also various types of promotional codes based on how openly and readily available and accessible they are. Based on this criterion we have:
• Public codes
Public online promo codes are accessible for anyone and everyone. They are targeted mainly at new customers but can also be used to entice previous buyers to come back and shop for more.
• Private codes
As the name implies, private codes are not for everyone. They are targeted at specific individuals; typically loyal customers as a record of buying travel tickets in the past. They provide special shopping opportunities. First-time shoppers can also get private codes as a way to convert them into loyal customers and keep them coming back.
• Restricted codes
Restricted codes are typically targeted as a single customer or a very small group of users. They can be used just once after which the code becomes invalid. Restricted codes can be sent to customers for a delayed or defective product or services. Restricted codes are also sent to customers on special occasions or for completing a challenge.
Why do merchants offer travel discount codes
As expected, the basic reason why travel ticket merchants offer coupon codes is for it to serve as an incentive for shoppers to purchase tickets from them. In most cases, an online travel discount coupon isn’t placed directly on the website of the merchant you are buying from. Instead, it is used as part of their marketing efforts and the codes are embedded within their affiliate programs. Some also add the discount code within newsletters, introduction emails and retail blogs and so on. Studies have shown that customers like the idea of using a coupon than when they get a gift or …