Discover Puerto Rico has started rolling out a new campaign, #GoForPuertoRico, to stimulate travel to the Island next January’s seismic activity. The new artistic reminds tourists that Puerto Rico is open up for tourism, focuses on the Island’s various offerings and communicates that by touring, people are fueling nearby communities.
Puerto Rico had report-breaking quantities in lodging profits, airport arrivals and conferences, incentives, conferences and exhibitions (MICE) bookings for the 2019 calendar 12 months and expects to sustain the tourism momentum by means of 2020. From air obtain being at an all-time superior to progress in the lodging field, tourism quantities in 2019 surpassed the Island’s earlier superior. To notice: Lodging profits arrived at nearly $1 billion in the earlier 12 months. The island also gained 5.2 million tourists across all airports through the Island, which contain visitors, diaspora and visiting mates and family.
The new campaign builds upon Discover Puerto Rico’s brand name campaign “Have We Fulfilled However?,” which re-released the island to the planet in April 2019. The campaign confirmed off “the quite a few factors that make Puerto Rico a distinctive and meaningful desired destination,” together with the hospitality of the Puerto Rican persons, the delicacies, the festive spirit and abundant pure sights.
“Our desired destination is ready and proceeds to acquire people not only in the San Juan area, but across all locations,” said Brad Dean, CEO of Discover Puerto Rico, in an formal release. “A way persons can demonstrate their assistance for the island is to travel to Puerto Rico for their vacations, get the job done trips, conferences, conferences and functions.” He provides that flights are working ordinarily to all airports, sights across the island are open and that all key resorts are accepting company.
Leah Chandler, CMO of Discover Puerto Rico, explained the campaign has introduced across electronic banners, social and pre-roll in crucial marketplaces and in above-the-prime TV—the initial since the DMO’s inception. “The in general impetus behind the progress of the campaign is to remind persons that the greatest way to support Puerto Rico is to go.”
To perspective the “#GoForPuertoRico” artistic on line, visit YouTube.com/DiscoverPuertoRico.
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