Consumer research for your 2021 marketing plan

To strategy for the new yr, marketers usually transform to the most recent year’s information and insights to identify rising tendencies and determine out which shopper behaviors are probably to stick all-around.

With a pandemic producing profound social, financial, and technological shifts, building sense of 2020 could possibly look a close to not possible task. But many of the changes that took put very last yr were being not fundamentally new. As an alternative, the pandemic acted as a catalyst to accelerate behaviors previously underway. Maybe nowhere is this additional obvious than in consumers’ increased integration of electronic know-how into all aspects of their life — together with e-commerce, entertainment, instruction, and telemedicine.

This earlier 12 months also noticed a around the globe force for social justice, one particular that experienced implications for brand names throughout the globe.

The effects of these external catalysts aren’t just heading to vanish at year’s stop. To get all set for 2021 and further than, entrepreneurs will want to embrace agility over certainty, make details and analytics element of their business method and give buyers with a additional personal and seamless practical experience — all although reassuring and reminding people today that companies are acquiring the principles proper.

How do we know this? Google has taken a seem back again at billions of research queries from 2020, as perfectly as consumer behaviors, surveys, and interviews, and landed on 5 critical insights.

Get a further dive into the consumer analysis and info beneath.