Domestic travel will dominate Lunar New Year 2021, prepare early to capture demand: Sojern

LUNAR New Calendar year, typically a active vacation interval for some Asian markets, will probably glance distinct upcoming 12 months, with the pandemic looking nowhere near to getting get over. Domestic journey will be the saving grace for the sector, as Sojern’s insights exhibit.

most current insights capture vital APAC marketplaces with the strongest Lunar New Calendar year
seasonality  – Singapore, Taiwan,
Thailand, Malaysia and Hong Kong.

The summary
of insights:

1. Desire is
predominantly for domestic stays, with the exception of Hong Kong, the place far more
than 50% are hunting at global travel.

2. Preferred
dates are mostly in between Feb 11 (Thurs) to Feb 14 (Sun). There is also a surge
noticed for the subsequent weekend.

3. At least
40% of travellers start out looking a month prior to Lunar New Year, but Thailand
and Malaysia are exceptions.

4. In Hong
Kong, a lot more than 10% of travellers are looking to continue to be for at minimum 4 times.

Centered on
the existing insights, Sojern can make the adhering to recommendations:

1. Start
your marketing campaign at least one thirty day period prior to Lunar New Calendar year to proficiently
capitalise on need. Upweight two weeks before Lunar New Yr for the last

2. Consider
operating two forms of promotions/offers: just one for the most preferred time period (11
to 14 Feb), and the other to stimulate more time stays of much more than 3 days to
fill up your rooms

3. Target on
domestic travellers, besides for Hong Kong.

For extra insights and details, click right here.

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