Do’s & don’ts for measurement during a pandemic

How do you measure your marketing endeavours in a time of upheaval? It is a really stark concern, and 1 I have been asking myself a large amount currently. As the head of strategic analytics for Google Marketing, I have been wrestling with how and what to measure since the COVID-19 pandemic upended, very well, anything.

The pandemic has transformed the personal and professional life of everyone close to the globe. People reading this probably get the job done in marketing. You could be reading from property or an additional distant site, juggling spouse and children commitments or property education, whilst working with the actuality that overall campaigns have been suspended or significantly altered.