Etihad Airways launches first green loyalty programme | News

Etihad Guest has introduced a series of sustainability-concentrated initiatives to reward users for earning ‘green’ alternatives and giving solutions to minimize their own carbon footprint.

Aware Decisions, the new array of sustainable initiatives offered by the award-profitable loyalty programme of Etihad Airways, has been designed to aid Etihad’s overarching sustainability ambition to obtain net zero emissions by 2050, and halve 2019 emissions by 2035.

Travellers wishing to fly and shell out a lot more consciously and sustainably can now receive Tier Miles, and other rewards, for earning sustainable decisions.

Empowering Etihad Guest associates to vacation with a lighter carbon footprint, Mindful Choices benefits travellers with Tier Miles and extra advantages for carrying fewer baggage on board and offsetting their flights’ carbon emissions utilizing Etihad Visitor Miles.

In their everyday lives, when not traveling, customers can receive Tier Miles by offsetting daily emissions such as driving, with selections ranging from a person thirty day period to a single year value of offsets, as nicely as emissions this kind of as cooling your home or cooking your evening meal for a month up to a year donating miles to a eco-friendly bring about and by getting sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.

Customers can also decide on to ’go green’, by opting for a electronic membership card instead of physical. Gratifying associates with Tier Miles can help them on their way to keep their existing tier or enhance to the new tier to unlock even more gains.

Etihad is the very first airline in the globe to reward frequent flyers for being additional sustainable in the air and on the floor.

Members’ sustainable behaviours are already becoming captured so they can be rewarded for offsetting their flights with Miles and obtaining sustainable products and solutions in the Reward Shop, when the comprehensive programme and positive aspects will go reside in January 2022.

Tony Douglas, group chief executive officer, Etihad Aviation Group, mentioned: “Etihad’s determination to sustainability sits at the core of our business, and we’re delighted to welcome our eight million customers to soar on board this journey to sustainability. 

“Empowering our customers to offset their private vacation or browsing in a sustainable way, and be rewarded for it, provides the Etihad sustainability programme even a lot more body weight.

“While Etihad has targeted on establishing technology and modern methods for operational effectiveness that will actively reduce the CO2 emissions of traveling, we have put an equivalent emphasis on the guest.

“To that conclusion we have been developing our sustainable loyalty programme for the very last calendar year, listening to member feedback and using into account their priorities and expectations for travel.

“Through this we have refined a programme that will present members with the capacity and incentive to travel additional sustainably, when more reinforcing our position as a planet-aware vacation and life-style manufacturer.”

In excess of the final two decades, irrespective of the worries of Covid-19, Etihad has released a range of sizeable CO2 reduction initiatives beneath its Greenliner sustainability programme.

This involves adopting 1000’s of mangroves, applying sustainable fuels, reducing contrails, traveling optimised flight paths, operating additional electric powered autos and performing with associates who share its eyesight for cleaner skies.

At the current Dubai Airshow, Etihad expanded its strategic sustainability programme to unite field leaders including Boeing, Airbus, GE and Rolls-Royce in the most extensive, cross-organisational aviation sustainability initiative at any time carried out.

In Oct, Etihad operated its most sustainable flight ever, leveraging the learnings and efficiencies made above the previous two decades to lessen carbon emissions by 72 per cent in absolute phrases compared to the equal flight operated in 2019.

The EY20 Sustainable Flight is an case in point of what the long run of professional air travel seems to be like.

The simple fact that sustainability has stayed on the agenda through the pandemic is testament to just how critical the matter is to Etihad.

Much more Data

Etihad Airways is viewed as the World’s Top Airline by voters at the Globe Vacation Awards.

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