Guest Blog: Loyalty Programs Are Growing in Popularity. Not Just With Your Customers, But With Fraudsters Too

As the intercontinental neighborhood sets their emphasis on mitigating the pitfalls of the coronavirus and the affect that it will have on travel companies and the economic system at huge, fraudsters are having detect. Even with domestic and intercontinental travel at a stand-continue to in Asia, your customers’ dormant loyalty factors and benefits are ripe for the choosing and fraudsters are exploiting these unprotected accounts. It’s additional critical than ever in advance of to make sure that your trustworthy and loyal consumers are protected so that they can seamlessly redeem their loyalty factors and get started to travel once more as before long as things return to ordinary.

In an intensely aggressive world wide market, with climbing buyer anticipations and recurrent price tag promotions that persuade people to change to the greatest give, these loyalty courses are an critical aspect of a brand’s business strategy. 22 for each cent of consumers store exclusively with brands of whose loyalty courses they are associates, creating loyalty courses very precious. Fraudsters have definitely taken detect, and loyalty fraud assaults are rising at a quite rapid fee, up 89{2e54b6599e2852fcddcb96c51aef71201c0435684ebd8fbda55b4c693aab2644} calendar year more than calendar year through the to start with quarter of 2019. 

Loyalty system factors as currency are as precious and untraceable as dollars, creating them primary targets for fraudsters to exploit. While most fraud prevention methods are not able to maintain up with these subtle assaults, fraudulent exercise in these accounts brings about massive injury to manufacturer popularity, as very well as financial losses to merchants and people alike.

Be part of Forter’s loyalty fraud professionals for a webinar discussing how
fraudsters use loyalty factors as a currency. You are going to study: 

  • Why loyalty courses are staying progressively targeted by fraudsters
  • Attack vectors fraudsters use to concentrate on loyalty courses and the
    injury they’re resulting in your enterprise
  • Existing fraud prevention
    methods and why they might not be equipped to handle today’s subtle

The webinar will acquire area on March fifth, at 2pm SGT and will element Daniel Shkedi, Forter’s Senior Solution Marketing Supervisor for Loyalty Answers. Don’t hold out to study additional – the business affect of these assaults are actual, and the time is now to safeguard your most loyal consumers. Sign-up now and tune in dwell or acquire a recording of the presentation following the actuality. 

This posting was sponsored by Forter.