Holland America Line Names Kacy Cole Vice President of Marketing & E-commerce

Cole delivers a lot more than 20 many years of digital, integrated and consumer marketing working experience to the cruise line

SEATTLE, Dec. 8, 2021 /PRNewswire/ — Holland The usa Line is tapping the digital know-how of Kacy Cole, naming her the cruise line’s new vice president of marketing and e-commerce. Cole will come to the cruise marketplace with far more than 20 decades of worldwide practical experience main marketing capabilities, implementing electronic transformation and integrating manufacturer and efficiency marketing jointly to supply development. She will report to Beth Bodensteiner, Holland The usa Line’s chief business officer.

Holland The us Line Names Kacy Cole Vice President of Marketing & E-commerce

As vice president of marketing and e-commerce, Cole will benefit from her broad understanding of digital marketing to get the job done carefully with teams across all areas of the firm to refine Holland America Line’s strategic emphasis and enrich the client experience. Cole will produce improved strategies for almost everything from whole-funnel marketing at all stages of the reserving course of action and branded content material to visitor-services initiatives and innovations and integrations on enterprise-owned channels, such as hollandamerica.com. With an obsessive target on clients, Cole will acquire electronic solutions that most effective service the visitor experience throughout all brand touchpoints.

“Kacy joins Holland America Line with an extraordinary name as an impactful marketing chief, and her expertise will support push our model to additional clearly define our place as a person of the world’s leading cruise lines,” reported Gus Antorcha, president of Holland The us Line. “We welcome Kacy to the Holland The usa Line staff and look ahead to doing work jointly to sharpen our marketing approaches.”

Prior to signing up for Holland The us Line, Cole was senior vice president of marketing at digital platform LTK (formerly Rewardstyle + Liketoknow.it) wherever she was dependable for international marketing functions. Throughout her occupation, Cole worked in different roles of increasing responsibility in built-in marketing, e-commerce and purchaser marketing for corporations which includes T-Cellular, Butter London and Tommy Bahama.

Cole retains a master’s degree in international business from the Thunderbird College of Worldwide Management

For extra data about Holland The usa Line, seek advice from a journey advisor, call 1-877-SAIL HAL (877-724-5425) or check out hollandamerica.com.

Editor’s notice: Pics are available at https://www.cruiseimagelibrary.com/c/hcjwcjqu.

Obtain Holland The usa Line on Twitter, Facebook and the Holland The united states Web site.  Accessibility all social media stores via the home webpage at hollandamerica.com.

About Holland The usa Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland The united states Line has been checking out the earth given that 1873 and was the initial cruise line to give adventures to Alaska and the Yukon nearly 75 decades ago. Its fleet of top quality ships visits nearly 400 ports in 114 nations all over the world, providing an best mid-sized ship working experience. A 3rd Pinnacle-class ship, Rotterdam, joined the fleet in July 2021.

The chief in quality cruising, Holland The united states Line’s ships element impressive initiatives and a varied assortment of enriching ordeals centered on vacation spot exploration and individualized journey. The very best are living music at sea fills each individual evening at New music Stroll, and eating venues characteristic exceptional alternatives from Holland The usa Line’s esteemed Culinary Council of entire world-famous cooks.


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Resource Holland The us Line

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