Hong Kong Outlines Strategies to Drive Tourism Recovery, Sustainable Development

The Hong Kong Tourism Board (HKTB) has shared its shorter-, medium- and extensive-time period techniques to get ready for the return of tourists, entice significant-yield visitors and drive the sustainable growth of the tourism industry.

HKTB govt director Dane Cheng in a press assertion mentioned, “We take into account it unlikely Hong Kong will see a whole resumption of cross-border journey in the up coming 3 to six months on the other hand, we do anticipate it to be feasible for Hong Kong to welcome visitors from selected marketplaces.”

He added that, in formulating the tactics for 2021 and 2022, the HKTB “saw a have to have to offer you assistance to the trade and improve the atmosphere in Hong Kong, while making sure the city has ongoing exposure on the global stage ahead of the resumption of global journey.” Cheng also observed the require for “large-scale promotions,” as he anticipated competitors for visitors to be powerful once the pandemic is over.

Here’s what to count on:

Limited-Expression Tactics – Concentrating on bringing back people to Hong Kong as quickly as possible 

  1. The HKTB has been boosting local use and encouraging the people of Hong Kong to discover the city. When the pandemic problem has stabilized, the group will launch a new spend-to-redeem system termed “Staycation Delights” to provide an supplemental solution for Hong Kong residents to get pleasure from extra ordeals regional tourism has to give. 
  2. Launch a substantial-scale promotional platform termed “Open up House Hong Kong” when cross-border vacation steadily resumes. The campaign will leverage special experiences and citywide offers to drum up visitors’ need to journey to Hong Kong. 
  3. Revamp its Mainland tactics and enhance marketing methods for the Larger Bay Space (GBA) to draw in guests to travel to Hong Kong for leisure.  

Medium- to Very long-Time period Approaches – Capturing the significant-yield visitor segment 

  1. The business will formulate a lengthy-term advertising method for sustainable development of the community tourism sector. When cross-border journey gradually resumes, HKTB will launch substantial-scale promotions on the new tourism brand name on various channels, such as digital platforms in source markets around the world, with each other with partnerships with big worldwide media outlets to present Hong Kong’s reinvented tourism picture.
  2. Be a part of hands with other towns in the GBA to globally boost and develop the GBA tourism brand.  
  3. Build and increase a digitally enabled travel expertise for guests through a a person-halt e-alternative platform.  

Ongoing Initiatives – Supporting the trade and maintaining Hong Kong’s intercontinental exposure 

  1. Continue to increase the subsidy strategies and sponsor trade members’ participation in trade functions to assist hasten their business recovery. 
  2. Strengthen aid for the MICE and cruise sectors and their promotions and bid to host extra global conferences in Hong Kong. We will offer assist for the gradual resumption of cruise tourism when the worldwide pandemic condition has stabilized.  
  3. Arrange mega events and assistance other occasions in the metropolis to maintain Hong Kong’s international publicity. 

The 2021-22 Do the job Prepare is primarily based on an estimate of the tempo of tourism recovery. Genuine deployment of assets will be topic to factors, such as the pandemic circumstance and development in the direction of the resumption of intercontinental journey and will be evaluated and adjusted according to prevailing ailments.

Go to www.discoverhongkong.com.

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