Inmarsat launches OneFi, a game-changing new customer experience platform for airlines to monetise inflight connectivity

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Inmarsat, the planet leader in international cell satellite communications, right now announced the start of its ground breaking new OneFi customer encounter system (CXP) for airways. The initial-of-its-variety option will provide as a catalyst to monetise inflight connectivity by bringing a host of onboard services jointly in a solitary portal interface, which travellers can conveniently entry utilizing their individual private units.

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OneFi delivers a rich airline-branded electronic platform to boost the passenger experience onboard flights. It enables travellers to buy food stuff and beverages, invest in seat upgrades, receive the newest flight and destination information and facts, and signal-up to the airline’s regular flyer programmes, all in true-time from the comfort of their seat. In addition, travellers can search the net, stream videos and audio, shop on line and delight in other ecommerce offerings, utilizing substantial-speed inflight broadband that airways could pick out to offer you no cost-of-demand, funded by OneFi’s sponsorship and advertising attributes.

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The launch of OneFi arrives at a crucial time for airlines, with the world pandemic acquiring accelerated passenger demand from customers for electronic inflight experiences. Inmarsat’s recent 2021 Passenger Self confidence Tracker, the largest and most complete world-wide study of its variety since the pandemic started, uncovered that digital methods that retain passengers related and minimise their get in touch with with cabin crew and fellow travellers can go a extensive way in boosting confidence. In addition, out of the 10,000 respondents all over the world, 41% believed inflight Wi-Fi had enhanced in importance following the pandemic.

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Philip Balaam, President of Inmarsat Aviation, said: “For a lot of many years, Inmarsat has advocated the huge industrial possibilities of inflight connectivity. Having said that, until finally now, airways have struggled to realise the comprehensive opportunity of the business model. OneFi is a stage adjust for all those searching to monetise their Wi-Fi companies and ensure they retain rate with evolving passenger wants. It will empower a electronic transformation in the cabin, which is in particular significant at this important time for the aviation field.

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“OneFi makes it possible for airlines to strengthen their model knowledge and safe passenger loyalty, with the adaptability to incorporate their personal companies and use current and new partners, such as content material suppliers, advertisers and suppliers. We are in advanced discussions with main airlines about adopting this innovative new platform and hope to see a rollout with our first OneFi shopper by the finish of this year.”

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In current a long time, airlines have ongoing to increase their aim on unlocking new earnings streams through broadband-enabled ancillary solutions. The market place for digital inflight advertising by itself is forecast to mature from $266 million today to $3.3 billion by 2030, representing a 10-12 months compound once-a-year progress charge (CAGR) of 42.9% in between 2020 and 2030, according to Valour Consulting. The launch of OneFi is a major stage in turning that untapped professional prospect into a truth.

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What truly sets OneFi apart is its sector grade concentrating on capabilities, media stock and calls-to-motion that are manufactured accessible to the airline and its partners. These make sure that material is contextual and applicable to the unique passenger. It also enables companions to engage in far more significant ways with travellers and improve revenue direct era rates. The platform’s intuitive, person-helpful interface will empower airways to enhance passenger acquire-up premiums and make a frictionless funnel to acquire.

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In addition, OneFi is network agnostic and takes advantage of open up architecture, that means it can integrate with any engineering infrastructure and Online Services Suppliers (ISPs) employed by airways, making certain a uniform experience throughout combined aircraft fleets. The system is also scalable, providing airline customers the versatility to incorporate new third-party providers above time and aiding to potential proof their onboard offering.

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Inmarsat is transforming world-wide aviation by bringing full connectivity to plane and flight paths throughout the globe. It recently unveiled ideas for ORCHESTRA, the communications network of the potential, which will deliver current geosynchronous (GEO) satellites jointly with lower earth orbit satellites (LEO) and terrestrial 5G to sort an built-in, higher-effectiveness alternative, unmatched by any current or planned competitor presenting. ORCHESTRA will allow capability to be boosted in significant-density places these kinds of as at airports, reducing congested community ‘hot spots’ and guaranteeing the connectivity requirements of aviation customers are met well into the foreseeable future, with ability scaled straight to match their demands.

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About Inmarsat

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Inmarsat is the entire world leader in world, cell satellite communications. It owns and operates the world’s most assorted world portfolio of cell telecommunications satellite networks, and retains a multi-layered, world-wide spectrum portfolio, masking L-band, Ka-band and S-band, enabling unparalleled breadth and variety in the answers it offers. Inmarsat’s long-founded world wide distribution community involves not only the world’s top channel companions but also its individual powerful immediate retail capabilities, enabling stop to close customer service assurance.

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The organization has an unrivalled track history of running the world’s most responsible world cell satellite telecommunications networks, sustaining business and mission important basic safety & operational programs for a lot more than 40 decades. It is also a big driving power behind technological innovation in cell satellite communications, sustaining its management by a significant expenditure and a highly effective community of engineering and manufacturing partners.

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Inmarsat operates across a diversified portfolio of sectors with the economic assets to fund its business strategy and holds top positions in the Maritime, Govt, Aviation and Organization satcoms markets, operating continually as a dependable, responsive and substantial-good quality associate to its consumers throughout the world.

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