Investing in hybrid tech, creating new products and experiences, RWS prepares for a post-pandemic future

THE WiT Journey Roadshow Episode 5 built a little bit of history by staying the 1st hybrid broadcast function to be staged at the RWS Convention Centre, which has been re-purposed for events in these incredible occasions.

Talking to WiT, RWS
vice-president of business innovation, Lam Xue Ying tells us that it is all section
of the organisation’s intention of making certain that they are ready to present
“best-in-course services to guidance [their] clients’ needs” as an function and
conference location.

As the MICE marketplace
moves towards incorporating virtual and hybrid activities, RWS sees interesting
options and is investing to be ready for them.

Its principal 11,000
square metre ballroom features a 270-diploma panoramic, immersive projection
monitor as effectively as a multi-display screen hybrid studio. There are strategies to overview the hybrid studio
in the Saffron and Equarius lodge ballrooms as nicely.

Its spot amid a larger 49-hectare vacation resort – comprising a
combine of indoor and out of doors spaces – opens the chance of “creating satellite
situations across the vacation resort, supported by hybrid technological abilities,” Lam
tells us, which could change at a conceptual stage the way function organisers consider
about their programmes and their use of space.

Incorporate to that the
F&B and entertainment assets that are section of RWS, and alternatives open
up for functions that sprawl across the resort, utilising the several spaces in
approaches that perform to their distinctive attributes – for case in point working with F&B
establishments for networking periods, the conference centre as a most important stage
and more compact venues as breakout areas for workshops or displays.

Against a backdrop of RWS at evening, VP of business innovation speaks to WiT founder Yeoh Siew Hoon at the WiT Journey Roadshow Episode 5.

In accordance to Lam, there
are “exciting resourceful conversations” using put with event organisers as
perfectly as hybrid functions currently in the pipeline.

Pre-pandemic, Lam
tells us, one particular third of all international arrivals to Singapore would check out RWS.
For context, Singapore welcomed 19 million intercontinental arrivals in 2019, meaning
that the rooms on home were predominantly occupied by vacationers.

The evaporation of
worldwide arrivals prompted RWS to glimpse nearer to dwelling, and design and style
on their own as a domestic tourism place for Singaporeans. Lam shares some
of the points that she has observed.

Regional attendees, she
says “are not searching for a space to slumber in – they want to relax and recharge,
be in touch with mother nature, learn concealed gems or devote excellent time,” in
essence, visitors want to experience like they’re on vacation.

And remaining on
getaway, is about activities, specifically when, as Lam details out “most of our
locals have been to our sights,” what was crucial then, was to continue to keep the
encounters ‘fresh’ offering locals a cause to retain going back.

Just one way RWS did this
is by producing new experiential immersive zones, which inspire friends to get up
near with animals like poison arrow frogs (from RWS’ very own breeding programme)
and even “touch and sense, some of the maritime species that are indigenous to
Singapore, this kind of as the Knobbly Sea-Star”.

A further way was as a result of at the rear of-the-scenes programmes like “Behind the Panel” and the “Junior Aquarist” programme, which brought friends back-stage, as it have been, to learn how the S.E.A. Aquarium at RWS cares for its maritime animals.

Lam Xue Ying shares how RWS has enhanced the encounters readily available to keep ‘fresh’ for local website visitors.

Lam sees the
interplay involving regional and international traveller as a crucial opportunity for
RWS, sharing, “travellers will look to locals for tips, correct, they
want to see the city by the eyes of a nearby, so we are investing in additional
merchandise and expertise development, to bring in locals to make them our
advocates. Mainly because if something doesn’t impress the community, it will not impress the
tourist.”

Ideally then, even
when borders open, the solutions that have been formulated will offer a higher
breadth of experiences, which can attraction to worldwide arrivals, and
returning site visitors in distinct.

One appealing
trend, Lam notes, is that “with a diminished spending in abroad vacation, we
have observed that our community travellers are far more willing to indulge in quality
selections, like our seashore villas, or ocean suites,” which has created house for encounters
like the Aqua gastronomy “underwater” dining experience.

In this in a natural way socially-distanced pop-up celebration, company dined in bubble pods together with the S.E.A. Aquarium underwater wall, surrounded by what Lam describes as “dreamy lights [and] ocean soundscapes” – an ethereal eating working experience.

Outside of an
entertaining dining expertise, the Aqua-gastronomy menu featured 100%
sustainably sourced seafood, and was “intended to share our sustainability
initiatives, and ideally encourage [diners] to act in defense of the oceans,”
suggests Lam.

Given that returning
travellers, in particular millennial and Gen-Z travellers, are significantly indicating
that sustainability problems will issue into their vacation selections, RWS’ showcase
of sustainable eating offerings is aspect of a broader market craze in the direction of
much more conscientious journey possibilities.

Yet another inevitability
– secure and hygienic vacation. To that close, states Lam, “we’re fairly fortunate that
some of these were presently in spot in advance of the pandemic hit,” referring to the
digitalisation that was underway in self-ticketing kiosks that lessen
human-to-human conversation.

In response to the
pandemic, reservation portals have also been upgraded to enable capacity
measurement and tracking, which helps the vacation resort to comply with shifting
capability restrict laws.  

Lastly, Lam believes that with improved constraints and more challenging procedures surrounding global vacation, inbound travellers will stay for extended periods. She sees it as “meaningful travel vs . best travel, knowledge vs . belongings,” and so RWS, she carries on, is “planning for a holistic variety of sustainable life style activities that will cater to these demands.”

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