Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany

because we just cannot vacation now doesn’t signify we just cannot continue to keep the fantasy of vacation
alive in our customers’ minds. Here’s a round-up of locations undertaking their
bit to continue to keep dreaming alive.

Go to Greece: #greecefromhome

With the recent coronavirus pandemic Greece is sending out a information to the world: keep property, but at the identical time to keep in touch via technological innovation.

The Greek Tourism Ministry has launched its new on-line system Greece From Residence to advertise the country’s graphic to persons all about the world and invite them to pay a visit to – not by traveling bodily, but pretty much from the ease and comfort and safety of their homes.

This is
an initiative designed jointly by the Greek Tourism Ministry, the Greek Nationwide
Tourism Organisation (GNTO) and Marketing Greece.

According to a report in Greek City Occasions, the Greece From Residence marketing campaign has three objectives:

  • To aid persons from all about the world keep in touch with the nation and its society
  • For persons (long term travellers) to find locations and be inspired by the country’s beauties
  • For tourism pros to brush up on their digital competencies

The report also quoted Greek Tourism Minister Harry Theohari as expressing the system was aspect of the government’s in general strategic response to the Covid-19 pandemic. It is aspect of the country’s attempts to “to fortify and manage the graphic of our nation as a tourism destination,” in addition to shielding public well being and restarting the financial state.

The system targets each Greek and intercontinental travellers.

Singapore Tourism Board: ‘Try This At Residence – Guidelines from Singapore

The Singapore Tourism Board has identified a novel way to inspire and have interaction with companions, prospects and Singapore at significant for the duration of the Covid-19 world pandemic.

The NTO has collaborated with resourceful company TBWA Singapore to start a collection of films on social media – ‘Try This At Residence: Guidelines From Singapore’ – to inspire you to study a new resourceful ability while discovering your enthusiasm from property.

Amongst the films: Cook, Television set host and foods writer Sarah Huang Benjamin turning a pack of instantaneous noodles into a mouth-watering community dish Peranakan brothers Raymond and Edmond Wong decorating reusable confront masks sneaker designer Mark & Sue-Anne (Mr & Mrs Sabotage) reworking the humble bed room slippers artist Tan Zi Xi (aka @messymsxi) takings up the upcycling problem with prevalent household products.

“We teamed up with our resourceful company TBWA
to aid locals and overseas supporters continue to keep their spirits up. The concept was to check out
their enthusiasm and aid them study new competencies from our property-grown talents – be
it cooking, crafting, and extra – in the ease and comfort of their possess homes. We hope
all people enjoys a style of Singapore,” reported Lim Shoo Ling, manufacturer director of
Singapore Tourism Board suggests

Check out Peranakan-inspired creations with Raymond and Edmond Wong

Check out the property use makeover with Mr and Mrs Sabotage

Check out the reduce, reuse and upcycle with Tan Zi X

Vacation spot Germany: Aspiration Now – Go to Later #DiscoverGermanyFromHome

Remain property, keep wholesome. That is the information from the German Nationwide Vacationer Board (GNTB) to individuals worldwide who cannot vacation due to vacation constraints imposed by nations around the world in a bid to halt the spread of  coronavirus.

The tourism board has introduced alongside one another its ongoing marketing actions on all social media channels worldwide in a conversation marketing campaign termed #DiscoverGermanyFromHome. A three-minute movie was manufactured to complement the marketing campaign.

inspiration and information and facts we keep active client dialogue and contacts
in the intercontinental vacation field. We are developing the foundation nowadays for
launching prosperous recovery programmes in the long term,” reported Petra Hedorfer,

Germany expects to see recovery in the tourism field in the next fifty percent of the year, with advertising strategies rescheduled to be rolled out swiftly in accordance with the sector.

Showcased graphic credit rating: (Fishing harbour of Vathi): Find out Greece