Marketing interview with Renato Fernandez

:01

Interviewer:
What was your really initially job?

:06

Renato Fernandez:
I get started at eight decades previous as a cartoonist,

:09

Interviewer:
Who are you?

:ten

Renato Fernandez:
I’m Renato Fernandez

:14

I am the main artistic officer of TBWAChiatDay Los Angeles.

:16

Interviewer:
What does that mean?

:17

Renato Fernandez:
I mean that I’m the manager.

:19

Interviewer:
Why did you get into this business?

:20

Renato Fernandez:
Storytelling.

:22

I love to notify stories.

:24

Interviewer:
What would I be stunned to locate on your desk?

:26

Renato Fernandez:
An precise newspaper.

:27

I read through them practically each and every working day.

:thirty

Interviewer:
What is actually the most significant misperception individuals have about you?

:32

Renato Fernandez:
They confuse me with my twin brother.

:35

Interviewer:
What is actually the very best qualified knowledge any individual has at any time presented you?

:38

Renato Fernandez:
Normally work for individuals that you admire.

:forty one

Interviewer:
If you hadn’t picked this job path, what

:42

do you feel you’d be performing ideal now?

:forty five

Renato Fernandez:
These are hard, non secular questions…

:forty nine

Interviewer:
How would your workforce describe you in one particular term?

:fifty

Renato Fernandez:
Resilient.

:52

Interviewer:
The place do you see on your own in ten decades?

:55

Renato Fernandez:
Ideally taking pleasure in the fact that we constructed

:fifty six

the future of advertising.