New Vrbo ad tugs at heartstrings with John Legend and real-life reunions

Family vacation rental corporation Vrbo unveiled its most important campaign to date with a new advertisement that includes John Legend and authentic-lifestyle families who didn’t realise they’d be suffering from surprise reunions with beloved ones although cameras rolled.

The scenes participate in out as Legend performs a
new model of the basic music “I Can See Evidently Now.” (see movie beneath)

The “Vrbo Provides: Following a Long Wait”
series of adverts is all about family members: Hugo and Tomas getting a put up-pandemic wedding
redo with their households as surprise visitors Susan and Peter meeting their 7-month-aged
grandchild for the initial time in a Vrbo and other promenade, birthday, reunion
celebrations family members have been craving. Legend debuted the business
and surprise reunions in an unprecedented 2:30 segment that aired all through
the season finale of The Voice. 

“Vrbo believes there’s absolutely nothing far more
vital than getting with the folks you like, and we’re celebrating that it is
ultimately time to be reunited,” said Lish Kennedy, Vrbo’s vice
president of world manufacturer. “The tunes and tales are so powerful that we
made a decision to debut the advertisement by airing powering-the scenes footage along with this
goosebump-developing commercial together on network Tv in a way which is by no means
ahead of been finished.”

Sixty- and 30-second versions of
“Vrbo Presents: Immediately after a Extensive Wait” will air throughout key networks
including ABC, NBC, and E! and on the web in YouTube and Fb ads. Legend
joined forces once more with shut collaborator and Grammy Award-profitable singer and
songwriter Raphael Saadiq to develop the rendition of Johnny Nash’s “I Can See
Clearly Now” featured in the advert. 

The movies can be viewed at each other. The campaign web site will be up to date a Vrbo releases extended variations of the guiding-the-scenes reunion tales and adds more campaign elements celebrating extended-awaited relatives togetherness by way of the summer time.

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