Putting Mixed Reality to the road test

How WiT and Marina Bay Sands teamed up to co-create a tale

IN the absence of actual vacation, one has to use the powers of creativeness,
aided by technology, to journey with the head.

I not long ago had the possibility to put to the highway-check the new Blended
Reality capacity at the Marina Bay Sands’ HybridBroadcast Studio.

The studio alone was developed in a record seven times previous calendar year at the
top of the pandemic to allow corporates and function organisers to broadcast as
perfectly as convene when restrictions lifted.

The Blended Fact toolbox was included last November and when we broadcast our WiT Journey Roadshow from the studio in April, I leapt at the option to take a look at the new device.

Marina Bay Sands’ HybridBroadcast Studio was designed in seven days. (Image credit rating: Marina Bay Sands)

Never get me wrong, I am not anyone who jumps with pleasure at each and every squeaky
new toy but mainly because we have been confined to a digital environment for so lengthy, any
software that can help information sing louder and much better has to be embraced.

It was a steep learning curve for our staff as nicely as the studio’s
production crew as it was the 1st time we were equally undertaking it for a joint and
extended piece of editorial storytelling. Our task was to make and make a
10-minute piece of content that would consider the condition of an imagined highway excursion
from Singapore to destinations we can only now aspiration about appropriate now.

There was of course tons of experimentation as we both equally learnt the ropes
of just one, performing together on this kind of a venture and two, the prospects and
limits of the tool.

One critical lesson I learnt is it starts with a storyboard – you need to
have a obvious narrative on which to cling the composition. Following that, it is about
acquiring the proper MR assets to execute. A single key obstacle is the deficiency of
suited, available and economical MR picture property but you can imagine that
will be developed up about time. Just as image, video clip and new music inventory libraries took
time to construct, so will belongings all over MR, VR (Virtual Actuality), AR (Augmented
Reality) and even ER (Extended Truth).

Yet another vital piece is in the transitions, how you shift from 1 element of
the story to the other – a great deal like a roadtrip, you want it to be as smooth as
probable without the need of falling into unexpected potholes.

Just after that, it’s the “live” delivery of the story – and which is exactly where
everything can go incorrect. Of course, you can rehearse and rehearse but as any function
producer well worth her salt is aware of, something can take place on “live” day and so you bought
to be ready to improvise.

Anyway, I am glad to report that our stay road trip went as effortlessly as it could – and it took our viewers to the mountains of the Himalayas, to Iceland to seek out out the Northern Lights and then onto the shorelines of South-east Asia. In MR, you really do not require to depend on aeroplanes, only our imagination. (View movie in this article)

The reside highway trip took the audience to Iceland to seek out the Northern Lights.

Our collaborator, Ong Wee Min, vice president of conventions and
exhibitions, Marina Bay Sands, thinks new systems these as Mixed Reality
will move the content needle forward for occasions of the long run.

“The digital and technological landscape is regularly shifting, and in
many means, accelerating. Capabilities these as Augmented Fact (AR), Virtual
Reality (VR), Blended Reality (MR) and even Extended Reality (XR) are not new but
are the future critical measures that the MICE business requires to acquire as technologies
performs an even a lot more well known purpose in meetings of the foreseeable future.

“MR technology enables presenters to have a more meaningful conversation
with electronic facts and the atmosphere, bringing displays to daily life by
hyper-sensible visuals.

“A essential aim of the sector will be on storytelling. The skill to build significant articles, provide it in an engaging and immersive fashion will support brands to capture the focus and creativeness of their virtual and in-person audiences. This will help additional deepen delegate engagement, construct manufacturer loyalty and generate concept era among essential communities.”

Reaction to the studio has been “beyond its imagination”, states Ong Wee Min.

In the 9 months since the studio was finished, Ong reported the reaction
has been beyond its creativity. “The start of our multi-practical Hybrid
Broadcast Studio previous August has impressed other communities, such as the
amusement marketplace, to search at unique possibilities. We hosted the first
hybrid leisure occasion very last October for the start of Singapore hip-hop
artist YUNG RAJA’s latest one and tunes movie – The Dance Tune.”

As the International Broadcast Centre for this year’s PCMA Convening Leaders
2021, it also conceptualised and executed the industry’s very first omni-channel
celebration of its form, combining electronic (including Blended Realities), face-to-deal with
husband or wife and chapter activities in essential cities and venues around the entire world.

Given that the HybridBroadcast Studio, Marina Bay Sands has constructed another three
additional studios, catering to mid and huge-dimensions activities.

“In the potential, party planners can glance ahead to much more enhancements
produced to the Hybrid Broadcast Studio this kind of as a completely-fledged Extended Fact
(XR) hybrid gatherings answer that aims to truly redefine assembly activities.

“While Marina Bay Sands carries on to spend in our infrastructure,
services and know-how, we will also prioritise the private improvement of
our staff associates by furnishing them with the needed resources to upskill. Our
group customers are the driving power guiding the development of successful activities at
Marina Bay Sands and only with the relevant skillsets will they be equipped to
seize alternatives of the long run.”

Without a doubt it is the talent piece that is most critical as Singapore moves
enthusiastically to embrace the new world of activities. From occasion producers like
us to venues, to the full eco-technique of suppliers, the whole sector desires
to reskill as properly as entice new capabilities to aid the migration.

And as anyone understands, components is less difficult to create than folks abilities
and what’s wanted is additional collaboration and partnerships so absolutely everyone gets the
chance to roadtest new tech, as we ended up lucky to do.

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