Savouring the now, friendcations, active ecotourism: Trends shaping the travel space in 2022

Amadeus looks into the crystal ball to see what the travel industry can expect for next year.

AFTER almost two years of being grounded people are keen to travel again as borders in many countries reopen to the fully vaccinated, leading to a rise in searches and bookings.

The Amadeus 2022 Travel Trends revealed substantial increases in searches for trips to once-in-a-lifetime destinations, as well as some interesting new search and flight locations. One is an emerging boom in demand for statement tourism – from flight searches up by one third to Tanzania, a country famous for safaris, to flights doubling to cities close to the home of the Incas, Machu Picchu.

The travel technology company has identified six key trends that “will shake up the travel space in 2022,” said Dan Batchelor, vice president, global corporate communications & social responsibility at Amadeus.

A snapshot of the trends

Savouring the now:  Many people will finally book that once-in-a-lifetime trips, with Amadeus seeing substantial increases in searches for travel to epic destinations or experiences. Searches for Tanzania – where travellers can see the Big Five in the wild – are up by 36%. Bookings to the Peruvian cities of Lima and Cusco, near Machu Pichu, are up by nearly 50%, and flights to Petra in Jordan – of Indiana Jones fame – are up by 22%

Friendcations: 2022 will be the year of the grand reunion, with friendcations and group holidays to see loved ones on the rise. Amadeus data showed searches for travel to Cancun in Mexico and Cartagena in Colombia – both popular destination for groups of friends – have more than doubled year-on-year. Hawaii has also seen a similar spike in interest. Meanwhile, searches for Las Vegas trips are up 61%, and in Europe, Barcelona and Ibiza have seen healthy double-digit increases.

Active ecotourism:  Today’s travellers are more interested in taking action, with a growing demand for trips supporting diverse global communities. A recent Amadeus-commissioned survey, found  that two-thirds of consumers consider sustainable travel a priority, and 37% of respondents think opportunities for travellers to be involved in the preservation of tourist destinations will help the industry to become more sustainable in the long-term. Report data showed that searches for travel from the US to the eco-paradise of Costa Rica are up by 234% year-on-year. In Europe, visitors to carbon-neutral Iceland increased by 11%.

Business set for a 2022 return: According to the findings, 72% of business travellers are eager to travel in the next year, with half saying they will be flying for business by the end of this year.

Wanderlust streaming: A growing trend as travellers are
dreaming of going to new destinations, inspired by their viewing habits.
Technology is also transforming these dreams into real-life transactions.

Futuristic and
fast
: The return of
supersonic flights and hyperloop travel links, leveraging vacuum technology, will
make lightning quick travel accessible to an increasing number of people.

“As the travel
sector recovers we are seeing some truly exciting trends emerge that will shape
the industry. Imagine a world where you finish watching an amazing Netflix
series and your smart speaker immediately recommends a trip to visit those
locations in real life. That technology is available now,” commented Batchelor
on the findings.

“Not only are the new industry technologies exciting, but they also give us the power to travel in a sustainable way, revolutionise the way we travel for business, and travel long distances in lightning-quick time. Supersonic flights are going to happen, almost two decades after Concorde dropped its nose for the final time. It is an incredibly exciting time for the industry.”

Read the full report here.

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image credit: jacoblund/Getty Images

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