MICE Tourism in Barcelona Decreasing

Very last week, the Resort Affiliation of Barcelona warned of the gradual slide of MICE tourism in Barcelona generally owing to the political weather in Catalonia. The association has also expressed its concern about the coronavirus outbreak as the Cell Globe Congress (MWC) in the town attracts in the vicinity of.

Right after ending 2019 with a lodge occupancy report of 82%, 1.seven% earlier mentioned the 2018 determine, the regional lodge professionals dread a slowdown owing to the coronavirus and Brexit. The association, on the other hand, highlighted the effect of the downward craze on MICE tourism, which provides 1.9 billion euros a year and attracts 27% of readers to the town.

Jordi Mestre, president of this association, statements that, though Barcelona continues to host substantial functions and fairs, these as the Fira de Barcelona and other mega-functions, the decrease is predominantly affecting business meetings and little congresses held in the motels of the town.

According to knowledge and data from the Barcelona tourism report of 2018, the most current out there, the town held 1,728 business meetings that year, 19% significantly less than in 2017, when there had been 2,134 meetings. And in 2017 there had already been a 12.five% slide ​​compared to 2016, which was also preceded by a 23.8% fall as opposed to 2015.

Manel Casals, common director of the association, explained that the decrease in MICE tourism in Barcelona is discussed by “the negative talks concerning tourism in Barcelona” that transpired a couple of a long time in the past, owing to “lack of tourism promotion” and “legal insecurity”, but he also pointed out that one particular of the principal causes is the political weather in Catalonia.

Mestre suggests that when providers manage functions, they never want to see “a conflict” in the town exactly where they are held, so the political unrest is a little something that weighs greatly.

Casals recalled that pursuing the protests in the town versus the sentence of the leaders of the Catalan independence motion, there had been numerous cancellations owing to the “sociopolitical climate”, so how the town is perceived following these incidents is a component that continue to anxieties the lodge professionals, as very well as the image of insecurity depicted past summer time.

Even with the slowdown of MICE tourism, Mestre suggests that 2019 finished with favourable quantities since Barcelona broke the report in lodge occupancy – a bit earlier mentioned the occupancy stages of 2016, though not in phrases of turnover – and famous that the average space fee rose by seven.five euros, achieving a hundred and forty euros (five.seven% enhance) whilst Revenue for each Offered Space stood at 115 euros (seven.five% more).