The Brighter Team the Caribbean Tourism Organisation British isles & Europe Chapter to push a 2020 digital campaign across the @LoveCaribbean social channels on Instagram, Twitter and Fb.
A pro bono account, the business commenced functioning with the organisation this thirty day period to enhance followers and engagement via a collection of planned inspiring content material aimed at purchaser, trade and media.
Led by senior spouse Amy Skelding with a team which includes vice president – digital Anneka Roberts and associate vice president Kylie Bawden, the reinvigorated social channels will include things like a combination of UGC, news from the 65 customers, media studies and current area tales.
Skelding reported: “The Caribbean is this kind of a unique position for so quite a few of us at the Brighter Team and an space of actual knowledge – we care passionately about the islands and the men and women who rely on tourism to make a residing.
“The pandemic has been significantly brutal in the vacation market and we want to make guaranteed that we are doing our little bit to help encourage men and women to return to the Caribbean when lockdown lifts which is why we are delighted to give our digital knowledge on a pro bono foundation.
“We want to do what is proper for our tourism family members in these trying periods and help exactly where we can.”
This is the initially time CTO Chapter has appointed a digital agency to manage its social channels and exercise will also include things like a continuation of the #CaribbeanDreaming campaign which commenced as lockdown sanctions started.
Speaking of the appointment, Carol Hay, business development director of CTO British isles & Europe Chapter, commented: “We really recognize all the generous provides of PR and digital activation in these weird periods to get the CTO and our customers in front of as quite a few men and women as we can to capture their want to check out the Caribbean in 2020 and beyond.
“Brighter has huge notoriety for its PR and digital strategies and we are poised for a surge in engagement and influx of new followers.”