Figuring out where to meet that user need,
when they need it, is really important.
And I think as technology evolves,
it really will start to fade in the background.
People won’t think about channels, or touch points,
or which app or which technology we use.
They’re just going to want to do what they want to do
In this episode of The Update,
we hear from Marvin Chow,
VP of Consumer Apps Marketing at Google,
about how brands can put their customers first
and deliver great mobile experiences.
What does it mean to deliver a great user experience at Google?
Google was founded as a user-first company.
I mean, you think about our first product was Search.
Back in a time where portals dominated the landscape,
what did Google come with?
A simple white page, with a box in the middle.
You just type whatever you want in it,
whether you want to buy a fridge,
whether you want to book a plane trip.
Or you just want to know what the weather was.
Any way you typed it,
we strove to bring you the answer that you needed.
And I think that’s what it really means to deliver that human,
It’s fast, it’s simple, and it’s relevant to what you did.
it’s become a part of our DNA
across all our products—whether it’s
Gmail, Maps, Photos or the Google Assistant,
and all of it really comes back to those origins of Search
and that mission to organize the world’s information
and make it universally accessible and useful for everyone.
How should marketers think about
what it means to deliver a really great mobile experience, specifically?
I mean the impact that mobile has had on culture, society and brands has been tremendous.
But at the same time
brands have to be careful in terms of how they’re
working with the mobile ecosystem,
because just like the last 10 years, it’s evolving tremendously.
And brands have to be thinking
user-first, not channel-first.
You definitely need a mobile strategy.
But if you start to think about
all the places that you can be connecting
through digital technologies,
you have to be thinking about all of those channels.
the mobile web, whether it’s apps, whether it’s third-party partners,
whether it’s augmented reality apps that are identifying what people see,
or digital voice assistants,
the ability for us to not focus on mobile,
but expand out from there
to connect with consumers
with really relevant and helpful experiences
is the biggest opportunity we have.
So it makes sense that this is a huge opportunity for brands.
But what about consumers?
How do they