The WiT Podcast – Episode 30: Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation

The WiT Podcast – Episode 30: Mira Bharin, Director, Manufacturer, Marketing and Communications, Sentosa Enhancement Corporation
21/12/2020,
by WiT,
in Distribution,
Highlighted,
Marketing,
Areas,
Sectors,
Social,
WiT Podcast

Think about this –
last calendar year, Singaporean citizens manufactured about 8.58
million outbound departures by air and there were being all around 2.13 million outbound
departures by sea in that identical calendar year. Astounding quantities for a tiny island of 5.6
million folks … so exactly where did they vacation to this year with borders shut?

Very well, the island of
Sentosa grew to become their key playground and the Sentosa Advancement Company
and its partners have been hectic adapting, making and experimenting in a
world-wide entire world long gone regional.

From obtaining 20% of its
customer figures coming from domestic pre-Covid, perfectly, it is absent to 100% and you
can think about the pressure it is placed on the island primarily all through this calendar year
finish.

In this wide-ranging conversation with Mira Bharin, Director, Model, Marketing and Communications, Sentosa Advancement Company, we discuss about how Sentosa and its corporations have tailored, the new resources it is adopted in participating with its clients – from gamification to stay streaming, and the strategies she’s uncovered about her island house.

And like the most exciting
journeys, the dialogue normally takes a detour into make-up and lipstick territory
in which we discuss of how “masks have turn out to be the new lipstick”, food items (uncover out
exactly where the finest hen rice is on Sentosa), and beer.

Indeed, SDC has launched Singapore’s
1st place-motivated beer branded “Islander Brew” in collaboration with
Brewerkz and it is also Singapore very first carbon neutral beer.
There are four flavours to choose from and the way Mira describes her
favourites helps make you just want to check out it.

And guess what Mira’s biggest would like for 2021
is?

Have a pay attention.

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