Valley Forge Tourism Board outlines upcoming events during travel rally

Upper MERION — The Valley Forge Tourism and Conference Board celebrated tourism in Montgomery County this 7 days at its sixth once-a-year Journey Rally.

The occasion, held Monday, Could 9, at the Inexperienced Valley Nation Club in Lafayette Hill featured reside new music, costumed performers, a hot air balloon and adoptable animals, as the company outlined new and returning situations.

The once-a-year event fell all through Countrywide Travel and Tourism 7 days which this 12 months had the concept of “The Potential of Vacation.” That theme was timely, as the journey and tourism business continues its recovery from the COVID-19 pandemic.

Mike Bowman, president and CEO of the Valley Forge Tourism & Convention Board advised attendees that vacation has a “pretty vibrant future” in Montgomery County.

“That’s mainly because historically, tourism has been a large, crucial favourable financial driver in Montco, contributing a lot more than $1.65 billion, and much more than 25,000 work,” he stated in a statement. “We know journey will continue to have a beneficial affect right here. Journey makes it possible for us to emotionally link with each other, which we will need now more than ever.”

Just one of the new gatherings declared throughout the rally is a initially-ever Montco Jazz Fest, which will be integrated in the organization’s returning Arts Montco Week, Sept. 16-25. The new festival will attribute performances at legendary Montgomery County venues.

Arts Montco 7 days was a new — and productive — event in 2021, held to support really encourage help of the county’s 200 arts and lifestyle venues, which commonly signify $100 million in favourable economic influence for Montgomery County.

The Montco Jazz Fest isn’t the only new attraction planned for Montgomery County this yr. The tourism board also introduced the Valley Forge engagement of The American Revolution Present, which will be executing at Washington Memorial Chapel from June 18-26.

The 50-minute present functions 7 actors executing on a modest platform — creating the “characters, surroundings, and props with only their bodies and their voices,” in accordance to details on the site for the touring group. The performers recreate the American struggle for independence. Sponsored by the Valley Forge Tourism and Conference Board, the exhibits will be absolutely free. Data about the performances will be additional to the tourism board’s site.

Returning in July will be Crave Montco Thirty day period. Launched final summertime for the initial time, the 4-7 days marketing campaign highlights the county’s extra than 1,850 dining establishments and Montco Makers — breweries, wineries, and distilleries. The advertising will involve social media influencer takeovers, pop-up gatherings, and superstar chef appearances all through the 31 days.

Crave Monto Month and Arts Montco Week have been launched very last calendar year to market eating places and the arts in the county — two segments of the tourism and journey field most seriously impacted by the coronavirus pandemic.

Also, Advocates Skilled Golf Affiliation Tour will return in the drop. The golf tour includes 22 premiere spots all-around the nation which include Pebble Beach front, and aligns Montgomery County with other prime golfing destinations, in accordance to the agency.

A summer time 2022 video media marketing campaign from the Valley Forge Tourism and Convention Board will situation Montgomery County as the “ultimate relatives spot,” according to the company. The loved ones-concentrated messaging will be targeted to markets in Philadelphia, Washington, D.C., Boston, Baltimore, Hartford, and Virginia — primarily based on buyer research and development checking, together with Valley Forge’s ongoing partnership with Zartico — a enterprise that allows observe visitor information and facts.

A number of other continuing Valley Forge Tourism initiatives have been highlighted for the duration of the journey rally, which include:

• Make It Most important Avenue, an initiative dedicated to telling the stories of smaller, community business house owners, BIPOC-owned organizations, ladies-owned businesses, and LGBTQ+-owned firms, with electronic marketing, Television, radio, out-of-household, world wide web written content, video clips, social, and community relations.

• A $325,000 Conferences Campaign launch to further more posture Montgomery County as 1 of the sector-primary places for trade exhibits and company gatherings.

• Embark Montco, a travel system which highlights Montgomery County’s pet-pleasant destinations.

For far more info about occasions, lodges, restaurants and venues stop by valleyforge.org.